Increasingly, we are starting to see QR Codes handled the same way. Readers don’t need an explanation for how to log into a URL or dial a phone number. They live alongside the marketing message much as URLs and 800 numbers do. This way, readers can respond to the offer whether they wish to read the codes with their mobile phones or not.īut there has been discussion recently about the value of “naked” QR Codes, or codes that are printed without explanatory text. How do you like your QR Codes? With explanatory text or without? With the URL printed for the not-yet-QRC-enabled or not? It’s a choice that marketers have to make every time they add a QR Code to a marketing message.įor some time, best practices have said that marketers should add these explanations next to or below QR Codes for those who might not know what they are.
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